Experience

  • Multimedia Specialist
    foundry10
    December 2022 - Present

  • Captures original photography and video footage in office and external locations, including managing lighting and sound design

  • Composes, renders, and edits photography, animation, and footage to produce high-quality video media using production software including color grading and sound design

  • Defines project scopes and oversee story development for video production projects

  • Creates storyboards for multimedia deliverables based on specific project scopes and requirements

  • Conceptualizes and creates custom graphics, illustrations, icons, infographics, photo treatments, and template layouts

  • Collaborates directly with internal and external clients to document and provide visual design guidance and solutions

  • Supports the continued review and development of foundry10's visual identity guidelines

  • Pitches and advocates for fresh content ideas and opportunities for enhancing content creation

  • Manages Google Ad account for foundry10’s YouTube channel resulting in significantly increased video views

  • Marketing Video Editor and Videographer
    Roadtrip Nation
    February 2022 - November 2022

  • Produces creative assets including videos, motion graphics, templates, layouts, and visual standards for marketing activities in different formats for diverse channels such as web, social media, events, and email campaigns

  • Develops ideas for larger marketing needs, figuring out how to produce and edit content in new, fun, and engaging ways through the scope of a digital lens

  • Formulates cohesive, effective assets through storytelling and editorial styles

  • Helps develop and drive concepts & ideas into high-level motion graphics and videos, while working efficiently and managing time and deadlines

  • Tackles challenges, discovers efficiencies and learns new practices to ease the flow of ideation to conceptualization

  • Manages, organizes, and archives digital media assets from projects

  • Manages multimedia equipment such as cameras, lighting, audio, and studio equipment

  • Collaborates with production team, copy and design team, and marketing team to effectively create dynamic ad and social media conte

Marketing and Communications Coordinator
UC Irvine School of Biological Sciences
December 2015 - February 2022

  • Leads and directs all photography and videography-related content marketing projects 

  • Produces photography, videography, and graphic assets for use across all digital platforms

  • Produces and edits promotional and informational videos that highlight the School while ensuring that all material is factually correct, fits brand guidelines, and adheres to BioSci’s mission and vision

  • Directs and communicates with talent throughout production process to ensure an efficient and enjoyable on-camera experience

  • Directs and collaborates with outside photographers, videographers, and designers to ensure deliverables accurately represent UCI BioSci, fulfill the goals of the project, and are delivered on time

  • Provides photography and video coverage of the 30-35 events hosted annually by UCI BioSci

  • Retouches and edits photo assets for use across all print and digital platforms

  • Designs, edits, and prepares promotional graphic assets such as brochures, flyers, banners, signs, and presentations for internal and external use by UCI BioSci

  • Collaborates with Digital Marketing Coordinator to develop multimedia content for day-to-day social media posting and ensures that branding and artistic style are consistent across all mediums and consistent with brand guidelines

  • Collaborates with high level faculty, campus administrators, and other important stakeholders to produce dynamic multimedia deliverables

  • Edits, photographs, and prepares layouts for electronic or printed marketing projects

  • Develops graphics and layouts for marketing materials such as design concepts that are engaging, yet also adhere to the UCI brand guidelines 

  • Significantly increased engagement and elevated BioSci's presence across social media platforms in 5 years with dynamic content and regular posting

    • Facebook: ~100 followers to 2,235 followers

    • Twitter:  ~75 followers to 1,472 followers

    • Instagram: <20 followers to 2,100

    • YouTube: 0 subscribers to 84 subscribers

  • Manages photo, video, and graphic asset library for quick distribution to collaborators

Education

Bachelor of Arts in Literary Journalism | UC Irvine | June 2012
Minors: Film & Media Studies; Spanish

Digital Marketing and Communications Certificate | UC Irvine Division of Continuing Education | December 2019

Technical Skills

Premiere Pro | Lightroom | After Effects | Photoshop

Online Applications

Instagram | YouTube | Google Ads